Steering the Product Area Order Management, Finance & Workforce Planning at Digitec Galaxus, Switzerland's largest online retailer (CHF 3.8bn platform revenue, +17% in 2025). The area's order, payment, and financial processes underpin the entire platform.

• Lead a product area of 9 Product Owners plus engineers and data specialists across order management, finance, and workforce planning.
• Drive data-driven product strategy across the area; introduced intelligent process automation with data-feedback loops to cut manual work.
• Run empowerment-driven leadership: autonomy over control, clear ownership, fast learning from failure.

Built and scaled the Product Area Category Management & Finance.

• Scaled the product area from 5 to 10 engineering teams and led up to 9 Product Owners.
• Steered data-driven prioritization across product data, sourcing, pricing, availability, financial processes, and HR systems.
• Drove internationalization readiness and platform scalability for cross-border growth.

• Built a highly dynamic, automated pricing landscape with engineering, business, and external partners.
• Defined, prioritized, and shipped pricing features, tracking performance against business KPIs.
• Promoted to Head of Product.

• Led UX, PM, and web analytics for apps serving 60M sessions and 4M+ unique visitors per month.
• Coordinated large digital projects across all platforms and devices, engaging stakeholders across business, design, and engineering.
• Defined and monitored KPIs; ran user testing to balance UX with business needs.
• Managed internal and external service providers and design agencies.

• Drove app development across 6 major applications with 15M sessions per month.
• Gathered user and business requirements; coordinated cross-platform delivery with internal teams, external providers, and design agencies.
• Defined and monitored KPIs; balanced UX and business needs through user testing.
• Engaged large stakeholder groups across business and technology.

• Owned UX across all channels for 4M+ unique visitors per month; Deputy Head of Audience & UX.
• Defined, prioritized, and shipped features, content, and tools across platforms in agile mode with engineering and design.
• Built deep user understanding through quantitative and qualitative research; ran competitor and market analysis.
• Balanced business, user, and technical requirements; defined and reported KPIs to leadership.

• Grew the measured base from 120 to 212 websites and total audience from 12M to 42M unique clients across the Swiss traffic-measurement study.
• Owned budget, quality, and market penetration; headed the engineering team, coordinated service providers, and prioritized development investments.
• Communicated results to market, clients, and media; kept tools and publications up to date.
• Interim Head of User Research (2011).

• Behavioral influence, behavioral interventions, pre-post-surveys, social influence.
• Practice-oriented research role with case studies and cooperation with private and public institutions.
• Publications in scientific journals; national and international conferences.

• Major – Psychology: focus on Social Psychology, applied to health and environmental behavior; foundations in cognitive, clinical, and developmental psychology and statistics.
• First minor – Linguistics: pragmatics, language acquisition and development – including multilingualism and media use – and generative grammar.
• Minor – Modern History.